Brand Name: Microsoft
Posted by Jeu George on August 7th, 2006
According to Interbrand, Microsoft is now the second most valuable brand name in the world, next only to Coca-Cola. Check out the top 100 list for the year. Eligibility criteria to be even being considered to make the list, includes things like having a third of the earnings outside the US, and being recognizable outside its customer base. Brands like VISA, Walmart etc… did not qualify due to some of these reasons.